Bleak Friday.

Summary

This special day only happens once per year. When businesses start moving to the black line, which is a good thing. This time of year is when everything is on sale from toys, electronics, clothing and so on. Unfortunately this only happens once per year, consumers are abandoning brick and mortar retailers for online retailers. Online retailing offers a lot, for example it allows people to compare prices quickly and easily, it has lower prices and is more convenient. According to the National Retail Federation, Online sales grew 13%, on the other hand brick and mortar only increased 1%. Even if online retailers are increasing they only hold 6% of all retail sales while Brick and Mortar hold 94%. Brick and Mortar is trying to making shopping more exciting. For example Disney is using new feature “magic mirrors,” which allow kids to interact with the character. Lululemon athletica started to sell music lesson along with its musical instruments.

Connection

In Chapter 7 it talks about how different stores operate. Non-stores is when a person is trying to make profit by sell it on the street, mobile. The article is connected to the book because online retailing don't need a store, it only need a storage to store all the goods. E-Bay is a huge online retailer advertisement and biding. In Black Friday all the store from department store, superstores, supermarket are all in sale. In Chapter 9 it talks about location and how it is very important to make money, location, community, place, and people. Online retailers don't have to worry about thinking about location they don't have to worry about it because the internet is all connected.

Reflection

I agree that internet retailing will become very big later, but it will never over come brick and mortar. I think that brick and mortar retailers will alway have the upper advantage because people still need the touch and feel. For many people including myself I need to know how it feel and look like in person. If I buy something online I will be concern if the product is good, or it is a scam. Brick and Mortar can't scam because I am making the purchase in person, but online retailing I could get scam or hacked without knowing. This is what I think about the online retailing.